West Broadway Business and Area Coalition

The West Broadway Business and Area Coalition supports North Minneapolis's largest corridor of Black-owned businesses and property owners, where dreams are often deferred due to a lack of investment, advocacy, and safety. But WBC exists to change that, delivering the resources, training, and community support needed for these businesses to thrive.

In this historic neighborhood, dreams have always been the heartbeat of the African American community—a legacy of resilience and vision. Give to the Max begins on November 1st and ends on the 21st, and we’re asking for your support to deliver on this legacy. Our goal is to raise $50,000 to bring these dreams to life.

As our Executive Director, Kristel Porter, shares, “My dream for North Minneapolis is to be a vibrant corridor filled with businesses that are all operating and serving the community by providing the things that the community needs and, most importantly, what they want.” Your donation is a dream delivered and brings us closer to this vision: a Northside where businesses thrive, families find opportunity, and community dreams come true.

Do not delay in delivering a dream today. Every dollar is a step toward a North Minneapolis where dreams are nurtured and realized, building a stronger, more vibrant community. A dream delivered or a dream deferred—it’s your choice. Will you help us make dreams come true for North Minneapolis?

About Us

The West Broadway Business and Area Coalition (WBC) supports local business owners and businesses in several ways. We serve as a resource to connect technical assistance providers, offer financial resources through a partnership with the City of Minneapolis, advocate for businesses along the West Broadway Corridor, and connect business owners to develop more robust networks in North Minneapolis.

Our Mission

The West Broadway Business and Area Coalition (WBC) aims to transform North Minneapolis into a vibrant, thriving community by supporting local businesses, fostering economic growth, and building connections within the community.

History

The West Broadway Business & Area Coalition was formed in the spring of 2007, as a result of the joining of the West Broadway Business Association and the West Broadway Area Coalition. 

The West Broadway Business Association (WBBA) was established in 1942 and served as a non-profit organization drawing membership from local businesses along the West Broadway Corridor. Its primary focus was to serve as a “chamber of commerce,” to support local business growth. 

The West Broadway Area Coalition (WBAC) served with the mission to add life and vitality to the West Broadway corridor. The WBAC’s primary focus was connecting with the residents of North Minneapolis in order to grow jobs, assist new and existing businesses, and improve safety and the physical environment of the West Broadway Corridor. After years of working together on a wide variety of community issues, the two organizations consolidated their efforts under one organization forming the West Broadway Business & Area Coalition (WBC).