PRIME Productions

                    Redefining the Stage for Women Over 50                                                                                                                 

                               Angela Timberman in ANN by Holland Taylor
Photo Credit - Dan Norman

 In a world where mature women are often sidelined or stereotyped, PRIME Productions is breaking barriers and challenging outdated narratives. We’re on a mission to showcase the strength, intelligence, and vibrancy of women over 50. Our productions shine a light on the continued relevance and contributions of mature women across various fields, and through the magic of live theater, we’re reshaping the story of aging. Each performance is a celebration that invites audiences to see aging not as a decline, but as a continued evolution filled with depth, power, and limitless potential.

Filling the Void for Female Talent in Theater

While the Twin Cities is home to countless talented women, roles that truly showcase their range are, unfortunately, scarce. Too often, mature female characters are reduced to stereotypes or erased altogether. PRIME Productions is here to change that. We’re determined to fill this gap by producing plays that give these incredible artists the roles they deserve, while also expanding audiences’ perspectives on what women can and should be at every stage of life.

But it doesn’t stop there. PRIME Productions is committed to:

• Hiring seasoned artists both on and off the stage, giving them the recognition and space they deserve.

• Broadening audience perceptions with imaginative casting that highlights diversity and the unique experiences of mature women.

• Creating new works that tell fresh, authentic stories of women over 50, by women over 50.

• Collaborating with women’s organizations and senior groups to foster community and conversation around our mission.

• Building partnerships with individuals and institutions who share our vision for a more inclusive arts scene.

Shattering the Myth of “Past Their PRIME”

Let’s challenge the narrative that women over 50 are “past their PRIME.” In reality, women in this age group are in their PRIME, paving the way for future generations, using their wisdom, experience, and strength to create new opportunities and to serve as powerful role models. PRIME Productions celebrates these remarkable women who show us that life after 50 is a time of rich possibility, purpose, and influence.

With $15 trillion in spending power and driving up to 64% of consumer spending, women over 50 are a force to be reckoned with. And their impact on the arts is undeniable. They’re not only avid patrons and attendees of live events; they’re also donors, leaders, and champions of arts philanthropy. This level of engagement is transformative, supporting the arts through everything from charitable giving to direct involvement in community arts initiatives.

A Movement to Empower and Inspire

PRIME Productions is joining a larger, national movement redefining how society views women over 50, proving that maturity doesn’t mean fading into the background. Instead, it’s a time for amplifying voices, sharing wisdom, and embracing life’s fullest potential. 

Together, we’re building a stage where women over 50 take center stage, both as powerful characters and as leaders within the arts community!

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Thank you,

Shelli and Alison  

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