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What's different for Give to the Max Day 2017?
Give to the Max Day 2017 will have much of the same format as previous years, but there are a few notable changes we’ve made based on feedback from donors and organizations.
Scheduled Gifts will be processed in real-time.
Our primary goals for GTMD are to process donor gifts to benefit your organization and to successfully support your campaign strategies. Therefore, we will no longer hold gifts made during the Scheduled Giving period to transact on Give to the Max Day. Gifts made during this period (November 1 – 15) will be transacted in real-time and will still count toward your organization’s Give to the Max Day totals.
Since these gifts will be transacted in real-time, any Matching Gift or Goal Thermometers your organization sets up in the GiveMN Administrative Area for these dates will show progress made by gifts made during this period.
Give to the Max Day prizes have been adjusted to allow more organizations chances to win prizes.
Year after year, donors and organizations tell us Give to the Max Day prizes generate excitement and urgency for donors to give to organizations as part of Minnesota’s giving holiday. This year, we have adjusted the Give to the Max Day prize structure to bring even more organizations into the mix, and doubling the number of prize grants we will be awarding.
New Leaderboard categories have been introduced. This year’s categories include Large, Medium, Intermediate, Small, and Colleges/Universities. Each Leaderboard will now pay the first 10 places, rather than only the first 5 places.
Nonprofits will qualify for these Leaderboards based on income amounts reported to the IRS, and public schools will qualify based on their school’s Total Student Count reported by the Minnesota Department of Education 2016-17 Enrollment file.
Leaderboard Guidelines are as follows:
Large Organization Leaderboard: Eligible nonprofits with income amount greater than $1,000,000 and public schools with Total Student Count greater than 1,000.
Intermediate Organization Leaderboard: Eligible nonprofits with income amount $500,000 to $999,999 and public schools with Total Student Count 500 to 999.
Medium Organization Leaderboard: Eligible nonprofits with income amount $100,000 to $499,999 and public schools with Total Student Count of 250 to 499.
Small Organization Leaderboard: Eligible nonprofits with income amount less than $100,000, nonprofits included in the IRS Exempt Organizations Select Check for 2016 Form 990-N e-Postcard filers, and public schools with Total Student Count fewer than 250 students.
In lieu of one Super-Sized Golden Ticket for Scheduled Giving, daily $500 Golden Tickets will be awarded each day of Scheduled Giving from November 1 through November 15 to encourage donors to give early and often to support their favorite organizations. Hourly $1,000 Golden Tickets will be awarded on Give to the Max Day, as well one $10,000 Super-Sized Golden Ticket for all gifts made during the Give to the Max period (November 1 – 15.)
Beyond the two changes listed above, the format of Give to the Max Day 2017 will be very similar to last year. Explore our online resources section to learn more.